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The Marketing Manual.

The Marketing Manual.

Click here for full The Marketing Manual. details!

Last updated: 11/2008

Step-by-Step Guide To Developing An Effective, Concise Marketing Plan.

d, step by step system that should be the “bible”
for every business, online and offline. It explains each concept in detail so you’re
able to complete each step in your marketing plan as you go along.
I don’t know how I ever worked without it. I'd be completely lost without
this valuable resource. Great job!”
Sylvia Jaumann; www.StartWallPainting.com

From: Dianne Perrett
Having been a marketing consultant and strategist for over 20 years, my work has taken me to some interesting places!
I've worked on 3 continents, in developed and developing countries ... and have helped businessess and professional practices of all sizes and descriptions grow and improve profitability through shrewd marketing.
One of the most common problems that I have come across in marketing is that very few entrepreneurs, business owners or managers have a really solid grasp of how to develop, implement and measure a truly targeted and effective marketing plan.
And, most external agencies employed by small business owners do not understand the intricacies of the client's business and the environment it is operating in.
The result?
A sense of failure and frustration because, almost inevitably, the marketing doesn't achieve the desired results ... and worse it ends up costing a lot more than anticipated.
Do you often feel like there must be an easier and more cost effective way of increasing your customer base and improving your profitability?

Marketing is Amazingly Powerful ...
But Can be Expensive and Frustrating!

In all my years of consulting, I have not come across a single business that couldn't at least double the return on the marketing investment if they'd just followed the steps outlined in The Marketing Manual.
The Marketing Manual shows you how to cross the gap that exists between your business goals and your customers' needs.
It builds a bridge that connects your intimate knowledge of your business and the trading environment, with the practical marketing knowledge you need to identify and communicate effectively with your ideal target market/s
Remember, people don't buy products or services, they buy solutions to problems.
The role of marketing is to identify their problem and then communicate why you're the right person to solve it for them!
The Marketing Manual is a practical workbook that will:
Show you what marketing can (and can't) do for you
Show you the critical role that "the marketing golden thread" plays in all successful marketing and how you can create your own marketing golden thread
Deliver a fully-fledge, practical marketing plan that is specifically for your business and which you can put into operation immediately
Share with you the principles of marketing, in layman's terms, so that you not only have a marketing plan for your business, but you understand how marketing really is the most ...

Click here for full The Marketing Manual. details!

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